Discover your Romance Marketing Differential
This is the starting point for those who want to achieve success and don’t want to lose years and years on the road without being noticed by the reading public. Ask yourself the following questions: Why should people buy my romance book covers and not that of another author who writes about the same literary genre as mine? If you have a good answer to this question, bingo! You have already overcome about 50% of the challenge of promoting your romance book. In the first moment focus on this differential and observe how renowned authors in your genre position themselves, and, invest in your differential in relation to them.
Understand who your reader is
If I don’t understand how my reader thinks and what he expects from my work, I will keep punching at knife-point, and in this context, it would be the same as talking to yourself, being invisible to your target audience. After discovering your differential, we come to the second marketing commandment: understand your target audience thoroughly. Many writers think: the content of my romance book is mostly aimed at women of all age groups, so all women are potential readers, right? Not really. These women have specific interests, habits, and behaviors. Why don’t you start finding out what they are and where they are?
Humanize your Romance content
Have you ever noticed how people like to share and interact with content that defines them? So when it comes to promoting your romance book, give context to the content of your work, draw a parallel between the story of the romance book and situations that people face in everyday life. Use images and sensory details that will make people remember your work. Remember that if the content you create provokes emotion in the audience, it will be much easier for people to store the book’s content in their memory. Take a look at this example of content from Bahian best seller Tatiana Amaral and notice the level of engagement with readers:
Bet on interactivity on social networks to promote your romance book
The fourth marketing commandment helps a lot when it comes to attracting new readers. To arouse people’s interest, bet heavily on interactivity, invite your target audience to interact with your book in a fun, light and relaxed way. And to fulfill the fourth commandment and promote your book in style, take a look at the five web content formats that will get your readers hooked on your work.
The storytelling of the work within Marketing
Every writer who has a good marketing edge will always be an expert at telling good stories. And within a good marketing strategy there is no more convincing way to tell good stories with the so-called storytelling. It is a technique in which you tell stories using images and words in a compelling way, with the aim of captivating and enchanting your readership. And how to do this on the web? Explore social networks by creating provocative content to promote your romance book. Use characters that represent the longings, the pains, and get closer to the reality of your readership.
Promote and distribute your book’s content
It’s time to make some real noise! Web dissemination channels like social media are not just for posting content and leaving it there, waiting for readers to interact. Attractive content alone will not be enough to reach as many readers as possible. Invest in email marketing to promote your book, boost your content, and distribute it in the spaces where your readership spends the most time.
Make contact with romance book bloggers and journalists
For those who are beginning to take their first steps in the publishing market and have recently launched their first book, there is nothing more advantageous than contacting literary bloggers and journalists who write about literature and have specific columns for launch publications. These are people who will extend the reach of your work and spread the word about your romance book to readers thirsty for news and willing to meet new authors. The 7th commandment completes your marketing strategy and will help spread your differential as a writer to the four corners of the country. To get started, take a look at some tactics to attract attention and kick-start your relationship with journalists.
Now it’s up to you! Get started now! If you want to get deeper into the subject, talk to one of our advisors. We offer a free communication and marketing consultation for you. In a 15-minute conversation we assess your current strategy and provide you with personalized tips and suggestions.