If you are reading this text, you are looking for information on how to sell your romance book, aren’t you? Congratulations, this is the main step: research and, of course, learn. This text is aimed at people who believe in your content and are looking to somehow boost their sales and their writing career.

First tip: do not believe in anything and anyone who promises sales. No one can in any way guarantee that your book will sell, much less charge for it. You will simply lose money and get frustrated, remember that there is no shortcut.

Assuming that your romance book already has a well-designed, creative romance cover design that speaks to your target audience, and that you know who you are writing for, all that is left is to create engagement.

If you are reading this text, you are looking for information on how to sell your book, aren’t you? Congratulations, this is the main step: research and, of course, learn. This text is aimed at people who believe in your content and are looking to somehow boost their sales and their writing career.

First tip: do not believe in anything and anyone who promises sales. No one can in any way guarantee that your book will sell, much less charge for it. You will simply lose money and get frustrated, remember that there is no shortcut.

Assuming that your book already has a well-done, creative romance cover that speaks to your target audience, and that you know who you are writing for, all that is left is to create engagement.

I’ve published my romance book, now what?

When you publish your book, your last concern should be sales, why? Because they will not happen, or at most you will have a few sales to a few acquaintances and of course you will be frustrated.

The reason is simple, you don’t have readers yet, you have family and friends.

The question is: how to create readers efficiently and effectively? Learn how to create engagement.

You have two important weapons to create engagement: your physical romance book and the Internet, and more specifically, social networks. This is an incredible advantage if you compare it to other writers a few years ago, when you didn’t have the Internet and it cost a lot to run ads.

Use your romance book as an important engagement tool. Instead of waiting for friends and family to buy your romance book, how about giving it to them, making dedications, and asking them to post and refer you on social networks, thus starting word of mouth?!

Think about it, it is important to promote your romance book, of course, but it will never have the same weight when someone else does it, after all, for a mother, her own son is always the most beautiful.

Launching your book is a powerful way to engage, sending the romance book to influencers in the publishing market is a smart tactic, because it requires a low investment and allows a large reach.

Give your book as a gift on commemorative dates such as Christmas, birthdays and others, this can yield content on digital networks and, of course, the all-important word of mouth.

Notice that so far it is enough to have a few copies in hand to carry out the tips. Acquiring your own book is never wasted money.

Work your social networks, think about your posts, if you have nothing to post, don’t post. Make partnerships with other writers, create Whatsapp groups, hold periodic raffles, in short, social networks have made it easier to spread the word.

The conclusion we reached, according to the writers who sell the most at UICLAP

The best strategy is to invest only in having a few copies of your own book to hold a launch, give away, send to influencers and share on social networks. If the content pleases, you will have sales.

Let’s understand a little more about the publishing market, and here it is worth doing a comparative exercise between the market before and after internet.

As we mentioned before, writers before the internet could not count on the ease of social networks to promote their books and engage readers, the sales channels were only the physical bookstores that served the regional market, and practically only traditional publishers existed as a way to make publishing possible. A difficult time, no?!

About the romance market

With the Internet, many things have changed, including the consumer’s buying habits, who nowadays buys almost everything over the Internet, and this sales channel is the one that grows the most (from 2018 to 2019 the purchase of books through e-commerce grew more than 300% while physical bookstores had a retraction in the same period of 17% and digital books had only 4% of participation, that is, 96% of sales were of physical books.